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FMCG distribution

Check claims, stock and sales across your routes.

Start with a claim, a sales area that needs attention or a trade offer to check. Omni can bring the relevant records together for sales and finance to review.

Example: a distributor claim
A claim and its paperwork, side by side.

Check a distributor's claim against sales figures and the terms of the offer before finance decides what to do.

Sources
  • Distributor claim
  • Sales file
  • Offer terms
Distributor sends a claim

A distributor asks for payment under a trade offer.

Sample records. No claim is approved or paid in this example.

Example sales checkA missing category in a sales file

Sales file

Record
Product sales
Category
Missing
Who checks it
Sales operations

Note for review

A product has no category. Confirm where it belongs before comparing sales by category.

Check the sales file

Show which product was left out of the comparison and why.

Check claims and sales areas that need attention

Sales may sit in a distributor system, visits in a field sales system, and trade-offer records in spreadsheets or photographs. Someone still has to match them. Omni can bring the relevant records and unanswered questions into one review for sales and finance.

Start by agreeing what each figure means. A distributor claim requests repayment under agreed terms. Sales coverage needs an agreed list of outlets and a date range. A stock issue needs a current count. These checks come before an explanation of the figures.

Build around your DMS and SFA records

First check the reports and approvals your current systems already provide. If staff still match records by hand or pass reviews between teams, we can address that specific task using available exports or confirmed connections. Your current systems remain the source for sales and claims.

Records needed for a distribution review
SourceWhat to establish
Sales exportInvoice, outlet, product and territory identifiers; dates, returns and cancellations.
Visit logWhich visits were completed, by whom and in which period.
Scheme circularThe applicable version, eligibility rules and evidence requirements.
Claim submissionClaimed lines and the supporting documents for each.
Stock recordAvailable quantities, units and the snapshot time.

Choose one claim, sales area or trade offer to check

A first test could match invoice numbers in a claim with sales records and the trade-offer dates. The review should separate matches, mismatches and missing documents. Finance decides what happens to the claim; a draft note cannot authorise payment.

  1. Select

    Choose the claim and confirm the relevant distributor and scheme.

  2. Match

    Compare invoice numbers, dates and supporting records against the agreed rules.

  3. Prepare

    List matched lines, duplicates, gaps and questions with source references.

  4. Review

    Sales checks the field records and finance decides the next step.

For a sales-area report, agree the dates and which outlets count before flagging a decline. A changed outlet list or missing visit record can make results look worse than they are. A trade-offer check should show which documents are missing instead of treating an unchecked photo as proof.

The distribution example shows sales by area, stock and items waiting for review. Its figures are made up. Use it to discuss what your team needs to see; it does not show a customer's measured results.

Prepare field data for use

Field photographs and messages need context: who supplied them, when, and which outlet, distributor or scheme they concern. We assess an authorised way to provide those records. Automatic access to personal or group WhatsApp conversations is not assumed.

Poor images, duplicated sheets and unmatched product codes should remain visible exceptions. Define which records a reviewer can correct and which need to go back to the source. Solving that data task may be necessary before an automated narrative becomes useful.

Keep settlement authority with finance

Agree who can see each distributor's records and who checks the result. A first test can prepare a draft without contacting distributors or changing financial records. Sending a message, changing a status or making a payment would need separate agreement and tested approval rules.

Keep a record of which documents and versions were used, who checked the result and what happened next. Agree who can see that record and how long it is kept. See data and approvals and which actions need approval.

Scope delivery for your operation

Genaima operates in the UK and Pakistan with remote delivery elsewhere. Confirm the region, languages, source formats and deployment requirements of the proposed project. Hosting and processing arrangements are assessed for the actual records and services involved.

Start with one region and a mix of claims. Check whether records match, what is missing and how long preparation and review take. Include an incorrect claim and an incomplete submission, as well as ordinary cases.

Questions FMCG sales and finance leaders ask

Will this replace our DMS?

The starting point is the existing DMS and its capabilities. We assess additional work only where the current setup leaves a defined review or coordination task unresolved.

Can it pay claims?

The example prepares the claim records for finance. It does not make a payment.

Do distributors need a new login?

That depends on the task. If your team already receives the records, a first test may not need another login. A distributor portal would be separate work.

What should we bring first?

A redacted claim, its scheme circular and a matching sales export, together with the current review steps.

Talk through your taskTell us which claim or territory review takes the most manual preparation.